Authenticity > Bullsh*t

This is our mantra. In a world with too many disingenuous partnerships, we work with brands and independent media creators to create experiences that make sense for the end consumer. And frankly, make the internet and IRL a lot more entertaining.

Meet the Team

After working together in Brand Partnerships at Food52, Lizzie and Matt launched Coverall Media to help independent brands expand their reach.


  • Founder

    Lizzie has spent the last 13 years helping brands create breakthrough programming across various media platforms. Her experience in the social and experiential space has shaped how she helps partners create unique connections with their audience. Lizzie's knowledge of the spirits industry makes her the resident bartender at Coverall Media.


  • Co-Founder

    Matt Greenberg has spent the past 15 years developing breakthrough advertising programs for brands. He believes that authenticity combined with unexpected storytelling gives advertisers an opportunity to cut through the clutter. He lives in NYC and loves hanging with his kiddos and 160lb dog, Jupiter.

Our Services

  • Branded Content Strategy

    While understanding your goals, we’ll help you craft content that engages your target audience and sparks conversation in a way traditional ads simply cannot.

  • Program Development

    Whether you’re looking to build pop-up events or work with key influencers and/or media brands, we will develop campaigns to meet your KPIs.

  • Project Management

    Okay, so we’ve developed a strong content strategy and marketing program…now we’re here to help you manage said program from soup to nuts. Maybe while eating soup or nuts.